Benefits of using YouTube to Market your business
Youtube is a life changer. The iconic red button has revolutionized entertainment content & viewing in so many different ways. Launched careers for Bhuvan Bam (BB ki Vines), Sandeep Maheshwari(Motivational Speakers), Tanmay Bhatt( stand Up Comedian) & so many more. With corona lockdown extending way beyond expectations, probably everyone had their own youtube channel by now. Over these years it has literally become part & parcel of our lives.
That said, from a business perspective, youtube is a magical box opening myriad of possibilities. However, the surprise lies in the fact that YouTube or video marketing is still new & so much is still left to be explored.
So let’s find out how you can use YouTube Marketing to your best advantage
It’s an attention deficit internet world, no one probably not a single individual is sitting & reading stuff on the internet unless he/she is a student/individual looking up information. In such a scenario advertising your brand is tricky.
While your target consumers might be scrolling through Facebook, Instagram, on YouTube they are sitting & watching videos. But here’s the catch they are not looking for Brands or restaurant recommendations, their only goal is entertainment.
In order to benefit from the viewing hours, you need to work with the user’s intent rather than against it. How?
You can serve the user’s content either by creating your own youtube channel that not just only informs but entertain the viewers. Product placement in YouTube original content, sponsoring them are different ways to make your brands visible.
Creating Youtube Ads is another way but again ad placement, keywords become important.
With the right content, those watching informational/entertaining videos can get to know your brand better and in a positive light; while ads, in precisely the TV advertising vein, can improve brand recall, overall reputation.
But what kind of videos will give me high traffic?
- 6 out of 10 people would rather watch online videos than television. (Google)
- YouTube is the second most popular website after Google. (Alexa)
You tube’s reach is far more comprehensive & varied than regular television and cable stations. What’s more, predictions suggest that by 2025, half of the people under 32 years old will not subscribe to a pay-TV service. In a few years video marketing would cease to be a trend but another step in everyone’s marketing plan.
Creating content around your brands that users actually want to see is important
Here some types of videos that can take your marketing strategy to the next level
Explainer video – Show how your product or service can addresses commonly occurring problems in your audience.
Training video – Reveal how customers can use your products or services to extract maximum benefits.
Customer stories – share your real customers’ journey & how they achieved desired results with your product or service (Please not like clichéd TV ad but in a professional real-life experience style)
For Viral Content
Emotion: sure shot way, real emotion gets a lot of engagement & support
Stories: Narratives are important for a sense of communication.
Triggers: Something that consumers would remember( shock them or make them laugh/sad) when they think about your brand
Practical Value: Short actionable solutions put in an interesting way always works right
Social network Integration
The landscape of video content has changed drastically. There is Snapchat, video hosting platforms like Vimeo, Instagram stories, Facebook Live, the options are literally becoming endless each passing day. While you maintain a strong youtube marketing strategy at the same time engage with other video channels. These channels should complement or support your youtube content.
Similarly, distribute your YouTube content on social media sites like Facebook, Twitter, Linked In & Reddit. Social media users generally prefer sharing video content over any other content format. According to research from WordStream, social video generates 1200% more shares than text and images combined.
The more popular your YouTube video becomes, the higher it will rank. As the video increases in popularity, the better the chance that associated links will be clicked, which will also grow your online business presence.
SEO benefits from adding videos to your website
Youtube videos are often ranked high up on Google search pages. It’s no secret that website content with quality youtube videos often appears first in the main page therefore treat your YouTube content like blogs (almost). Conduct keyword research & then optimize your videos by putting keywords in title, description & tags
Here are few more ways you can get a better ranking with video content on your webpages
Build backlinks – Putting high-quality video within your website content can earn quality backlinks within your industry (obviously good content is appreciated) which helps boost your ranking.
Reduce bounce rate – Including a relevant, valuable video on your webpage will keep visitors around longer, especially if they watch the video through to the end.
Earn high ranks in video suggestions – If your video is super relevant and optimized, Google might rank it under their suggested videos.
Why Make My Film
YouTube’s potential is endless and extracting the maximum benefits requires professionals. That’s why you need to Make My Film. At MakeMyFilm, we produce and market attention-grabbing, brand-boosting, and wallet-opening videos that will connect, convince and convert curious viewers into loyal fans and casual browsers into committed buyers. We create content that you can’t help but like & share with others.
Explore the endless possibilities of Video Marketing with us.
Want to know more? Scroll down & Contact us.